Privacy Policy

The Rock Counters East Coast respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, retain and protect information received through our website, project request forms, communications and Facebook or Instagram lead forms.

This policy applies to therockcounterseastcoast.com and the online services operated by The Rock Counters East Coast.

Information We Collect

We may collect information that you choose to provide, including:

• Your name, email address and phone number.
• Your preferred contact method.
• Your general project location.
• Information about your countertop, backsplash or tile project.
• Material preferences, measurements, dimensions and project timelines.
• Messages, questions and additional project details.
• Photographs of your space, inspiration images, drawings, floor plans, PDFs and material reference images.
• Comments or descriptions attached to uploaded files.
• Information about visualization requests.
• Information submitted through Facebook or Instagram lead forms.

Our website and hosting providers may also automatically process limited technical information, such as your IP address, browser type, device type, timestamps, requested pages and basic security or server logs.

How We Use Your Information

We use personal information only for reasonable business purposes, including to:

• Respond to questions and project requests.
• Prepare estimates, recommendations or quotations.
• Review project measurements, drawings and material preferences.
• Create a requested concept visualization.
• Contact you through your selected contact method.
• Schedule consultations, measurements or other project services.
• Confirm that a project request was received.
• Provide customer service and maintain project records.
• Protect the website, prevent abuse and troubleshoot technical problems.
• Meet legal, accounting or regulatory obligations.

If you select text message as your preferred contact method, we may use the phone number you provide to communicate with you about your inquiry or project.

We will not use your contact information for unrelated promotional email or text-message campaigns unless you provide separate consent.

Photographs, Drawings and Visualizations

Uploaded photographs, drawings and reference files are used to understand your project, prepare recommendations or estimates, and create visualizations when requested.

Before uploading a file, please remove or obscure documents, faces, financial information or other sensitive personal information that is not necessary for your project.

Uploaded materials will not be published on our website, social media pages, advertising, public portfolio or other promotional materials without separate permission from you.

Where processing tools or service providers are used to help create a requested visualization, files will be used only for providing that requested service and related project communication.

Facebook and Instagram Lead Forms

If you submit information through a Facebook or Instagram lead form, Meta may collect and process that information according to its own privacy practices. The Rock Counters East Coast receives the information you choose to submit and uses it to respond to your inquiry, discuss your project and provide requested services.

Meta operates independently from The Rock Counters East Coast. You can learn more about Meta's data practices in the Meta Privacy Policy: https://www.facebook.com/privacy/policy/

Consent

By submitting a project request, contacting us or uploading files, you consent to the collection, use and disclosure of your information for the purposes described in this Privacy Policy.

You may withdraw your consent by contacting us. Withdrawal will not affect processing that has already lawfully occurred, and it may limit our ability to provide a quotation, visualization or requested service.

How We Share Information

We do not sell or rent personal information.

Information may be shared only when reasonably necessary with:

• Team members and contractors involved in responding to or completing your project.
• Website hosting and technical infrastructure providers.
• Cloud storage and content-delivery providers used for uploaded files.
• Email delivery providers used to send requests and confirmations.
• Professional advisers when required for legitimate legal, accounting or business purposes.
• Government authorities or other parties when disclosure is required by law.

The website currently uses service providers and infrastructure that may include Vercel for website hosting, cloud storage or Amazon CloudFront-backed infrastructure for uploaded files, and Resend for transactional email delivery.

These providers may process information outside Canada, including in the United States. When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction. We remain responsible for personal information under our control and use service providers only for legitimate business functions.

Retention

Project inquiries and uploaded files that do not become active customer projects may generally be retained for up to 12 months after the last interaction and then deleted or anonymized when they are no longer reasonably required.

If an inquiry becomes an active project or customer relationship, relevant information may be retained for as long as necessary to provide services, maintain project and warranty records, resolve disputes and satisfy applicable legal, tax, accounting or contractual obligations.

Information will not be retained longer than reasonably necessary for the purposes for which it was collected.

Security

We use reasonable administrative, technical and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, email system, cloud platform or internet transmission can be guaranteed to be completely secure. Please avoid submitting information that is not required for your project.

Cookies and Website Technology

The website may use strictly necessary cookies or similar technologies required for security, page delivery, form functionality and basic website operation.

If non-essential analytics or advertising technologies are added in the future, this Privacy Policy and relevant consent controls will be updated before those technologies are activated.

Your Privacy Rights

Subject to applicable law, you may ask us to:

• Confirm whether we hold personal information about you.
• Provide access to your personal information.
• Correct inaccurate or incomplete information.
• Withdraw consent for future processing.
• Delete information that is no longer required, subject to legal or contractual retention obligations.
• Explain how your information has been used or disclosed.
• Address a concern or complaint about our privacy practices.

We may need to verify your identity before completing a privacy request.

Third-Party Links

Our website may contain links to material suppliers, social media platforms, Google services or other third-party websites. Those services operate independently and have their own privacy policies. The Rock Counters East Coast is not responsible for the privacy practices or content of third-party websites.

Children's Privacy

Our services are intended for property owners, tenants, contractors and other adults planning renovation or construction projects. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy when our services, website functionality, service providers or legal obligations change. The updated version will be posted on this page with a revised "Last updated" date.

Contact Us

For questions, access or correction requests, withdrawal of consent, or concerns about how personal information is handled, contact:

If a privacy concern cannot be resolved directly with us, you may have the right to contact the Office of the Privacy Commissioner of Canada: https://www.priv.gc.ca/